2025
Digital Marketing Content
SCI Imobiliária and Private Luxury Real Estate
[october 2024 - present]
In my current role, I am responsible for managing social media, creating content, training internal teams, and executing paid advertising campaigns. I focus on developing effective marketing strategies and producing visual content that aligns with the brand identity.
I also manage key partnerships and projects that contribute to brand growth and visibility. This includes overseeing the SIC "Luxury Homes Program", where I create content and campaigns to expand the brand’s reach. I planned and organized the EM-Living "Luxury Real Estate and Design" Event, promoting luxury real estate and design while facilitating valuable networking opportunities. Additionally, I organized the Soul Market Event at Herdade da Aroeira to drive real estate sales and provide an immersive experience for potential buyers. Lastly, I developed lead generation strategies for Doutor Finanças, increasing customer engagement and generating new business opportunities.
Founder
A Tenda Vermelha
[December 2023 - present]
I founded A Tenda Vermelha based on my master's thesis, a project created with love to demystify and normalize growth and development through playful games, images, and imagination. What began as a thesis has since evolved into a hobby I hold dear, offering a creative space for growth and expression.
With experience in developing and implementing marketing and graphic design strategies, I have successfully executed integrated advertising campaigns, rebranding efforts, and the creation of marketing materials. I have also coordinated international events, focusing on delivering impactful experiences. My expertise extends to budget management, ensuring that resources are effectively utilized to maximize ROI.
2024
EDIT Bootcamp
Digital Marketing and Strategy
[may 2024 - october 2024]
Marketing and Events Manager
EM-Living
[march 2023 - october 2024]
I have experience in developing and implementing marketing and graphic design strategies, including integrated advertising campaigns, branding of three in-house brands, marketing materials, and coordinating international events. I am also skilled in budget management and maximizing return on investment.
I was responsible for coordinating and participating in architecture and construction material fairs, such as BAU Munich 2023, Interzum 2023, Architect at Work (Berlin, Vienna, Lisbon, Frankfurt, Austria), and Maderalia Valencia. I managed the organization, planning, and execution of marketing and communication strategies, promoting the brand and products while strengthening the company’s international market presence.
Fashion Photography
Freelancer
[may 2021 - october 2023]
Mustang, Onway Models, Fashion Studio Agency, ModaLisboa, Herege Magazine and Final Solution Agency
Designer and Digital Content
Freelancer
[may 2022 - october 2023]
Ideacan Agency, Zula Jewellery, Go A Lisboa, Excellency and Fashion Studio Agency
2022
Master in Graphic Design
ESART - IPCB
[october 2019 - october 2022]
Sales Employee
Lefties - Inditex Group
[june 2022 - october 2022]
Digital Marketing Content
Outlaw
[march 2020 - may 2022]
Focused on brand visibility strategies, content creation, and e-commerce optimization, I have experience in market analysis, social media management, and product photography.
Additionally, I developed a sportswear line for the brand, combining creative design with a strategic approach to enhance the product offering and increase brand appeal.
2021
Workshop: Digital Strategy
EDIT.-Disruptive Digital Education
[december 2021]
Workshop: Online Advertising Week by Roberto Cortez
[june 2021]
2020
Digital Marketing Content
Outlaw
[march 2020]
Started my career.
2019
Erasmus
[september 2019 - january 2020]
Erasmus Plan at the Universidad de Salamanca, Facultad de Bellas Artes.
Fashion Photographer
Photographer at the fashion show for the Municipality of Fundão.
Summer Internship
Dielmar
[july 2019 - september 2019]
Motion Graphics
[february 2019 - june 2019]
Management, creation and monitorization of 2D graphic contents broadcasted at Castelo Branco Fashion 2019.
ESART - IPCB
[september 2016 - july 2019]